Stand out with the right words

Leads, sales, sign-ups - they all start with words, right? So let's use the right ones.

Copywriting, huh? If I had a dollar every time someone asked me about copyright after learning that I’m a copywriter, you wouldn’t be reading this, and I’d be on my private yacht somewhere in the Caribbean.

If only!

Just kidding, of course. I prefer the South Pacific...

You need words to inspire action

The truth is that we copywriters are writers of ‘copy’ - of words that show, tell and sell. We leave copyright to the lawyers.

Our expertise is in creating clearly written, targeted copy that helps businesses like yours connect with and convert more customers.

With clever copywriting, you show your ideal customer that what you offer is exactly what they need.

You address their concerns, overcome their doubts and help them to understand why you're the best choice.

Then, you help them make that choice with a call to action they can't resist.

You need an audience to inspire

Great copy engages your audience and inspires them to act, whether that's to follow you on social media, sign up to your newsletter, call you for a quote, purchase your product or service; you get the idea.

In today's online world, though, your copy must do more than captivate your human audience. Your copy must please the world's favourite search engine as well. (I bet you don’t need to ‘Google it’ to know which one that is.)

Often, Google is the first stop on any consumer's journey.

Once a search is entered, Google decides whether a consumer finds your website on Page 1 of the search results - or not at all.

The good news is you can influence that decision.

Using a variety of techniques, known collectively as Search Engine Optimisation (SEO), you can snag prime real estate on Google's coveted Page 1. One of the most important techniques involves your words.

A savvy SEO copywriter uses the right words to create content that both your human audience and Google loves.

When you create content that Google loves, you attract more people to your website.

And when you create content that your audience loves, you attract more sales from those people.

Sounds simple enough, right? Let's get to it.

“Erin is a truly passionate and talented copywriter. Erin took the time to understand each company's audiences and created engaging, share-worthy and well researched content across a range of industries such as travel and finance.”
– Matthew Anderson, Alpha Companies

Strong copy that reaches the right people, on and offline

Your words matter, so let's get them right. I craft compelling copy for a range of online and print platforms.

My core services include:

  • SEO website copywriting
  • Blog copywriting
  • Brochure copwriting
  • Editorials and advertorials
  • e-Newsletters
  • Opinion and review articles
  • Social media copywriting.

Need only a little fine-tuning?

If your content is littered with spelling errors, typos and inconsistencies, you may risk losing credibility, cash - and even customers.

At the very least, unpolished content can struggle to give your business clarity and control, where your main message is lost and your objective unclear.

If you want confidence your already created content is flawless, I can help.

I'll correct any typos, grammatical errors and inconsistencies; enhance structure and vocabulary; and ensure the tone and style of your content best reflects your business’s voice.

Google Ads Search Certified

Pay-Per-Click (PPC) advertising

As an SEO copywriter skilled in Google Ads, I'm in a unique position to help your business deliver profitable search engine marketing campaigns, regardless of your budget.

My PPC advertising services include:

  • Comprehensive competitive, customer, website and keyword research to inform strategy
  • Google Ads campaign set-up and execution, including optimised Ad copywriting
  • Google Ads campaign management, optimisation and reporting.

Need I say more?

Book your free 30-minute consultation with me and let's see what we can do for you.